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Celebrating the American Farmer.

We are a nation that celebrates heroes. And who more deserves that description than those who are part of the most efficient and productive food system on the planet – the American Farmer. And that's why today, on the boxes of five Hy-Vee® brand cereals, we celebrate the achievement of those who work every day to produce safe and nutritious food for you and your family to enjoy.

Join us in giving a #SpoonSalute to the American Farmer.

Larry Bortz
Larry Bortz
Larry Bortz

Why I chose agriculture

I grew up around it. Even after college, I knew it was what I wanted to do. The history of our family was also an influence – five generations have lived on this farm now.

What I enjoy about farming

I love the independence of being my own boss, and watching our fields grow and change with the seasons.

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