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Celebrating the American Farmer.

We are a nation that celebrates heroes. And who more deserves that description than those who are part of the most efficient and productive food system on the planet – the American Farmer. And that's why today, on the boxes of five Hy-Vee® brand cereals, we celebrate the achievement of those who work every day to produce safe and nutritious food for you and your family to enjoy.

Join us in giving a #SpoonSalute to the American Farmer.

Photos from the #SpoonSalute campaign.
#SpoonSalue to American Farmers raises $10,000. Photos from the #SpoonSalute campaign.

We would like to thank the hundreds of people who joined FCSAmerica in offering a “spoon salute” to honor the hard work and productivity of the American farmer. We invited others to participate in our cereal box campaign by posting their spoon salute on social media, using the hashtag #spoonsalute. For each salute posted, we pledged to make a donation to the food banks serving Iowa, Nebraska, South Dakota and Wyoming. Public response helped us reach our goal of donating $10,000 to help fight hunger in our four-state territory. Enjoy a sampling from FCSAmerica’s #spoonsalute campaign.

People with spoons and a cereal bowl.